DELIVERED VIRTUALLY, 10AM - 4PM - Next Dates TBC

Brand New AR Workshop!

THE LISTER & NEGOTIATOR TRAINING WORKSHOP 

What This Course is About...

A whole day dedicated to building a service to help landlords buy properties via a sourcing service, helping to maintain a fee, stay compliant, source suitable properties, and get paid.  

We have been sourcing properties since 1997, and Ali has been at the helm of this for the last 4 years, helping landlords purchase over 450 properties in that time.

Here Ali will walk practitioners through the steps you need to take, and the dos and don’ts in running a buy-to-let sourcing service working for the buyer.

Why Is This Training Day Crucial For Your Team?

Every single day, your agency has leads that need converting, some need more work than others, and whether it is 3-4 leads per month or with a funnel 300-400 leads, every lead needs optimising to get conversion. 

These enquiries may include tenant and buyer enquiries coming from the website, landlords and investors engaging with your funnels, and potential vendors using your online valuation tool. The people dealing with the majority of these opportunities are your core sales team—your listers and negotiators.

If your team isn’t trained to maximise every opportunity, your agency is leaving money on the table. This isn’t a workshop about industry basics or outdated techniques. This is a game-changing day designed to teach the exact strategies that are delivering real results right now, straight from a seasoned practitioner.
  • Where to find investor leads using the off market funnel.
  • ​​How to pre-qualify the lead and sign up buyers.
  • ​The importance of creating different lists on your CRM to have different conversations and sending different emails (priority list etc)
  • ​​How to run through the BTL advisory meeting and get them to choose what they want to buy (rather than you advising).
  • ​​How to describe and utilise the capital cashflow calculator.
  • ​​How to manage your list of buyers and HOT buyers to get deals through fast.
  • ​​How to present opportunities properly to the buyers (and what not to do)
  • ​Adding additional services into the process to generate more revenue
  • ​The importance of creating different lists on your CRM to have different conversations and send different emails (priority list etc)
  • ​How to stay safe and compliant and make sure you have protected the company.
  • ​The rules as per the TPO sourcing guidelines and MLRO. 
  • ​How to identify a hot and ready buyer and get them contracted appropriately. 
  • ​The Sourcing agreement and what’s included. 
  • ​Where to find properties / using the on-market funnel.
  • ​The process of winning off-market instructions from incoming leads.
  • ​Selling the benefits of off-market services to both sides.

Find Out What You’ll Learn On This Training Day

Ali will walk you through proven methods and techniques to 
supercharge your team’s performance, including...

  • Generating new valuations any day of the week by prospecting your existing database.
  • ​Converting valuations into high-value, fully managed clients.
  • ​Upselling additional services to optimise revenue and client satisfaction.
  • ​Mastering the Let Only to Fully Managed conversion process.
  • ​Capitalising on Buy-to-Let investors through tailored services and packages.
  • ​Overcoming the most common objections with confidence and skill.
  • ​Increasing the value of each lead by mastering the art of cross-selling
  • ​​​Learning to identify and convert the four critical client types every agency needs
  • ​Let Only Landlords into Fully Managed clients
  • ​Investor Landlords into sourcing clients and future landlords
  • ​Landlords exiting for off-market opportunities and future tenancy takeovers
  • ​Vendors from online valuation leads and your applicant database

Generating new valuations any day of the week by prospecting your existing database.

​Converting valuations into high-value, fully managed clients.

​Upselling additional services to optimise revenue and client satisfaction.

​Mastering the Let Only to Fully Managed conversion process.

​Capitalising on Buy-to-Let investors through tailored services and packages.

​Overcoming the most common objections with confidence and skill.

​Increasing the value of each lead by mastering the art of cross-selling.

​​​Learning to identify and convert the four critical client types every agency needs.

​Let Only Landlords into Fully Managed clients.

​Investor Landlords into sourcing clients and future landlords.

​Landlords exiting for off-market opportunities and future tenancy takeovers.

​Vendors from online valuation leads and your applicant database.


Throughout Ali will take questions and troubleshoot with the audience, as well as work through the practical day-to-day issues you may come across in running this lucrative and exciting service.

Why Is This Training Day Crucial For Your Team?

Every single day, your agency has leads that need converting, some need more work than others, and whether it is 3-4 leads per month or with a funnel 3-400 leads, every lead needs optimising to get conversion. 

These enquiries may include tenant and buyer enquiries coming from the website, landlords and investors engaging with your funnels, and potential vendors using your online valuation tool. The people dealing with the majority of these opportunities are your core sales team—your listers and negotiators.

If your team isn’t trained to maximise every opportunity, your agency is leaving money on the table. This isn’t a workshop about industry basics or outdated techniques. This is a game-changing day designed to teach the exact strategies that are delivering real results right now, straight from a seasoned practitioner.
  • Where to find investor leads using the off market funnel.
  • ​​How to pre-qualify the lead and sign up buyers.
  • ​The importance of creating different lists on your CRM to have different conversations and sending different emails (priority list etc)
  • ​​How to run through the BTL advisory meeting and get them to choose what they want to buy (rather than you advising).
  • ​​How to describe and utilise the capital cashflow calculator.
  • ​​How to manage your list of buyers and HOT buyers to get deals through fast.
  • ​​How to present opportunities properly to the buyers (and what not to do)
  • ​Adding additional services into the process to generate more revenue
  • ​The importance of creating different lists on your CRM to have different conversations and send different emails (priority list etc)
  • ​How to stay safe and compliant and make sure you have protected the company.
  • ​The rules as per the TPO sourcing guidelines and MLRO. 
  • ​How to identify a hot and ready buyer and get them contracted appropriately. 
  • ​The Sourcing agreement and what’s included. 
  • ​Where to find properties / using the on-market funnel.
  • ​The process of winning off-market instructions from incoming leads.
  • ​Selling the benefits of off-market services to both sides.

Find Out What You’ll Learn On This Training Day

Ali will walk you through proven methods and techniques to 
supercharge your team’s performance, including...

  • Generating new valuations any day of the week by prospecting your existing database.
  • ​Converting valuations into high-value, fully managed clients.
  • ​Upselling additional services to optimise revenue and client satisfaction.
  • ​Mastering the Let Only to Fully Managed conversion process.
  • ​Capitalising on Buy-to-Let investors through tailored services and packages.
  • ​Overcoming the most common objections with confidence and skill.
  • ​Increasing the value of each lead by mastering the art of cross-selling
  • ​​​Learning to identify and convert the four critical client types every agency needs
  • ​Let Only Landlords into Fully Managed clients
  • ​Investor Landlords into sourcing clients and future landlords
  • ​Landlords exiting for off-market opportunities and future tenancy takeovers
  • ​Vendors from online valuation leads and your applicant database

Generating new valuations any day of the week by prospecting your existing database.

​Converting valuations into high-value, fully managed clients.

​Upselling additional services to optimise revenue and client satisfaction.

​Mastering the Let Only to Fully Managed conversion process.

​Capitalising on Buy-to-Let investors through tailored services and packages.

​Overcoming the most common objections with confidence and skill.

​Increasing the value of each lead by mastering the art of cross-selling.

​​​Learning to identify and convert the four critical client types every agency needs.

​Let Only Landlords into Fully Managed clients.

​Investor Landlords into sourcing clients and future landlords.

​Landlords exiting for off-market opportunities and future tenancy takeovers.

​Vendors from online valuation leads and your applicant database.


Throughout Ali will take questions and troubleshoot with the audience, as well as work through the practical day-to-day issues you may come across in running this lucrative and exciting service.
This is not a legal or technical seminar—it’s a sales-focused, hands-on training day that gives your listers and negotiators the tools to convert leads into appointments, instructions, and revenue-generating deals.

Who Should Attend? This Workshop Is Ideal For...

Listers & Negotiators Responsible For Lead Management & Conversions.

Branch Managers, Sales Or Lettings Managers Who Oversee Sales Teams & Processes.

Business Development Managers, Call Setters, & Appointment Bookers Who Handle Funnel Leads & Databases.

Meet Your Expert Coach On The Day

WHO IS THIS WORKSHOP FOR?

This course is designed for those who are new or brand new to estate agencies, for those looking for an update or to see the AR “add-ons” that may be possible to an existing Estate Agency, or those looking for a better-combined experience between sales and lettings and acquisition departments to get them all communicating.

I would include anyone involved in or about to be involved in the Estate Agency side of the business, who needs to make sure that all the processes are optimised and operating fully, level staff, managers or branch managers could all benefit from this day if they are new to property sales etc, or are seeking new ideas or ways to generate leads and convert into business. (or add additional services)  

Ali is a former branch owner, a current operator and a director and has over 13 years of experience in the Estate Agency business and prides himself on his quality of service to the client, maintaining high-level fees and delivering on the back end (but also with a modern twist of being at the forefront of adopting funnels and lead conversion on a huge scale)

Ali’s branch is generating over 300 leads per month, and from one funnel alone generated 38 instructions in just 6 weeks for sales, this comes after creating a sales team, with call setters and closers to optimise results, but he also offers many additional services to add value and profit.

In the last 3 years, Ali has worked hard to merge sales lettings and acquisitions for the benefit of the business, and therefore we can now see the differences from both sides.

In the last year, Ali has added over 100k additional revenue to the business through optimisation (quite a task for a 34-year-old business).

He runs a highly optimised branch offering lettings, sales, off-market sales and helping landlords with property investment too, and will be sharing all on this, live for this first-ever 2-day event .
Ali has over 16 years of experience in estate agency and has been running agency branches for the past 12 years. He opened his first agency branch from scratch in 2012 and quickly expanded to a second branch, both maintaining a strong market share and a stellar reputation.

In the last 4 years, Ali has embraced lettings, transforming his branch into a highly optimised operation offering lettings, sales, off-market deals, and property investment services. As the Director of Concentric Sales & Lettings, Wolverhampton, Ali leads the front sales office, focusing entirely on new business acquisitions.

Through his experience, Ali has developed and refined the techniques he will share with you during this workshop.

 Ali Durrant - Director

Don’t Miss Out!

Your team’s ability to handle leads, convert opportunities, and drive results is the foundation of your agency’s success. This training day is your chance to give them the tools and confidence they need to succeed in today’s competitive market.
CUSTOM JAVASCRIPT / HTML
The Lister & negotiator training Workshop
£197 + VAT
Delivered Virtually - Next Dates TBC
  • 10am - 4pm
  • ​Converting valuations into high-value, fully managed clients.
  • ​Increasing the value of each lead by mastering the art of cross-selling
  • ​Overcoming the most common objections with confidence and skill.
During This Workshop We Will Cover:
  • What Notice Periods should you be using now?
  • ​The Immigration act, are you up to date? 
  • ​Breathing space and how this affects you?
  • ​MEES, are your properties ready, and what can you do to help?

Are you ready, are you prepared?

    Contact us: team@agentrainmaker.co.uk
    Call us: 01902 420762 
    Property Agents Circle Ltd
    Company Number: 07110051
    VAT Registration: 998 8734 23
    Company Registered Address: 7 Newton Court, Pendeford Business Park, Wolverhampton, WV9 5HB