Turn Your Leads & Database into a Goldmine | 9th - 11th July 2025
The 3-Day Lead Conversion Bootcamp for Modern Estate & Lettings Agencies
For Sales Managers, Listers, Negotiators & BDMs working within new-style agencies embracing FUNNELS, modern sales systems, and new revenue opportunities.
The traditional estate and lettings agency model is outdated. The way we work has changed, our clients’ needs have changed, and the marketplace has evolved—so we need to embrace change too!
For decades, the ‘free valuation’ offer has been the go-to hook for agencies. While it still has a place for traditional core services, if that’s all we’re offering, we are leaving serious money on the table.
For example...
What You’ll Learn On This Training Course...
How to convert the avalanche of leads from various marketing funnels, webinars, social media & digital ads.
How to optimise your database into a goldmine to uncover hidden opportunities.
The Let-Only to Fully Managed System that will drastically increase your landlord instructions & new lets into management.
How to generate off-market sales & property-sourcing deals.
The content & video strategies that engage your audience and build your authority.
How to introduce high-profit, additional services & revenue streams through cross-selling and upsells.
How to nurture pipelines by implementing proper sales systems for each type of client.
How to utilise your CRM system for lead management & pipeline tracking.
Processes for each new service type.
Actual call scripts and appointment templates for conversion success.
Understand YOUR role in a modern, sales-focused agency.
The 3-Day Training Breakdown...
Day 1: The Lead Conversion Blueprint & Opportunity Identifier
Day one is all about understanding the changing landscape, defining client avatars, creating new offers beyond ‘free valuations’, unlocking hidden opportunities in your database, and implementing immediate strategies to boost conversions.
The evolution of agency & modern marketing – Why you must adapt to grow.
Understanding your ideal clients (Landlords, Vendors, Investors, Referrals) & creating new offers.
Opportunity tracker - Identify exactly what is coming into the agency EVERY month and where the GOLDEN opportunities are.
Actionable strategies to get more out of your EXISTING clients & leads.
How to use funnels to wake up your existing database.
CRM & pipeline management: Setting up your system for maximum lead nurture & conversion.
Day 2: The Let-Only To Fully Managed Conversion System
Day Two is all about increasing landlord lifetime value, turning ‘let-only’ landlords into fully managed clients, increasing your monthly recurring revenue, and streamlining processes for maximum efficiency.
Call scripts & scheduled call templates for conversion success.
Tenancy health check appointments that convert into high-value business.
Takeover processes - What to charge, how to onboard & transition landlords with ease.
Using webinars to fill your sales pipeline & follow up effectively.
Day 3: Off-Market Selling & Property Sourcing Strategies
Day Three is all about expanding beyond traditional sales & lettings, building new revenue streams through investment sales, property sourcing, and off-market opportunities. If your agency isn’t tapping into this, you’re missing out on serious profit.
The off-market system overview: How to source & secure investment deals.
Call scripts & scheduled call templates for conversion success.
How to run a buy-to-let advisory & property sourcing service.
Dealing with investment buyers & understanding what they really want.
Becoming a go-to expert in buy-to-let: Positioning yourself as an authority.
How to structure off-market deals, charge for your services & secure instructions.
Other Key Topics Covered Throughout The Course
- The Key Numbers to Track for Sales & Conversion Success.
- Referrals & Upsells: How to Increase Revenue Without More Leads.
- Engaging Nurture Content for Authority Building & Lead Trust.
- Prospecting Plans & ‘Hustle Hours’ – Setting Your Sales Team Up for Success.
- How to Manage & Motivate a Sales Team for Maximum Performance.
Who Is This Training For?
Sales Managers & Business Development Managers – Learn how to train & manage your team to drive real growth.
Listers & Negotiators – Master the art of lead follow-up, conversion & upselling new services.
Agency Owners & Directors – Implement new revenue streams & future-proof your business in a rapidly changing market.
If you work in an estate or letting agency and want to convert more leads, increase revenue & secure long-term clients, this training is for you.
What’s Included When You Enrol?
3 Full Days of Expert Training & Live Implementation.
Exclusive Training Manual Packed with Scripts, Funnel Overviews & Step-by-Step Guides.
Proven Sales & Conversion Systems You Can Implement Immediately.
Access to Our Lead Conversion Community Group where you can share ideas and help each other grow.
This is your chance to LEVEL UP your agency, boost revenue, and transform your sales team.
Don’t wait—take action now and join us for this exclusive 3-day training.
This isn’t just another sales course—It’s a revenue revolution for Agents!
If you’re ready to start converting more leads, optimising your database, and unlocking new income streams, this course is your fast track to success.
Meet Ali Durrant – The Lead Conversion Expert for Estate & Letting Agencies
With 17 years in the estate agency industry and over a decade running branches, Ali Durrant knows what it takes to build a successful agency from the ground up. In 2012, he launched his first estate agency branch from scratch, later acquiring a second and establishing both as leading names in their local markets.
As a Director at Concentric Sales & Lettings, Wolverhampton, Ali heads up the front sales office, leading a team dedicated to generating new business. Over the past four years, he has expanded his expertise into lettings, optimising his branch to handle sales, lettings, off-market transactions, and property investment services for landlords.
Ali Durrant – Director
But Ali isn’t just another agency director—he’s a lead conversion strategist who has revolutionised the way agencies generate business using marketing funnels. His results speak for themselves:
- Let Only to Fully Managed Conversions – Converted 100 landlords from let only to fully managed in 2023 alone.
- Sales Instructions Surge – 38 new sales instructions in just one month from a single sales vendor funnel.
- Webinar Funnel Success – Generated over £50,000 from a single webinar, running quarterly for consistent revenue.
- The ‘On Market’ Funnel – A game-changing funnel targeting landlord sellers, generating £80,000 in its first year and still delivering results.
- Brand Recognition & Lead Attraction – Ali’s ads are so effective that he has secured clients through random interactions in public spaces, including at the gym from simply being recognised!
Ali’s innovative funnel-driven approach is transforming the way estate and letting agencies attract, convert, and retain clients. Now, he’s sharing his strategies to help other agencies systemise success and scale their lead conversion like never before.
If you’re ready to take your agency’s results to the next level, Ali’s insights are not to be missed.
The Lead Conversion Bootcamp
£1250 + VAT
Delivered Physically - 9th - 11th July 2025
Venue in the Midlands
- 9am - 5:30pm
- The Evolution of Agency & Modern Marketing – Why You Must Adapt to Grow.
- How to Structure Off-Market Deals, Charge for Your Services & Secure Instructions.
- Becoming a Go-To Expert in Buy-to-Let
Contact us: team@agentrainmaker.co.uk
Call us: 01902 420762
Property Agents Circle Ltd
Company Number: 07110051
VAT Registration: 998 8734 23
Company Registered Address: 7 Newton Court, Pendeford Business Park, Wolverhampton, WV9 5HB