DELIVERED VIRTUALLY, 10AM - 4PM - April 23rd - 24th 2024

Brand New for Agent Rainmaker! 

Introduction to Estate Agency Optimisation and Growth

2 Day Workshop


This workshop will cover the fundamentals of setting up, running and optimising a professional and compliant Estate Agency service, plus adding upsells and additional services, plus working the cross-over opportunities between the core specialisms. 
  • What do you need to operate as a successful Estate Agency Office?
  • ​What is the process of winning instructions, taking on properties, descriptions, and marketing?
  • ​How to maintain and win high-fee instructions?
  • ​The key roles in the agency (often missed like BDM)?
  • ​How to take on and convert “Off-market” instructions?
  • ​How to convert from the various funnel leads you may receive and which works best?
  • ​How to divide the lead gen/lead conversion and instruction winning between the team?
  • ​How Estate Agency can work in harmony with the lettings and acquisitions team?
  • ​Photos, descriptions (misdescriptions), floorplans etc
  • ​Managing offers, Money Laundering, and the Offers process
  • ​Sales progression and how to handle fall out
  • ​Financial Services and Legal Services and managing these referrals to generate income
This whole workshop is designed to create a high-level performing team, not just an average team, and how to “optimise” your conversion, your leads and fees all in one go.

This is the first time we have coached how to bring the Agent Rainmaker techniques into the agency, with funnels, lead conversion, call setters, BDMs and fee optimisation all in one.


This course is designed for those who are new or brand new to estate agencies, for those looking for an update or to see the AR “add-ons” that may be possible to an existing Estate Agency, or those looking for a better-combined experience between sales and lettings and acquisition departments to get them all communicating.

I would include anyone involved in or about to be involved in the Estate Agency side of the business, who needs to make sure that all the processes are optimised and operating fully, level staff, managers or branch managers could all benefit from this day if they are new to property sales etc, or are seeking new ideas or ways to generate leads and convert into business. (or add additional services)  

Ali is a former branch owner, a current operator and a director and has over 13 years of experience in the Estate Agency business and prides himself on his quality of service to the client, maintaining high-level fees and delivering on the back end (but also with a modern twist of being at the forefront of adopting funnels and lead conversion on a huge scale)

Ali’s branch is generating over 300 leads per month, and from one funnel alone generated 38 instructions in just 6 weeks for sales, this comes after creating a sales team, with call setters and closers to optimise results, but he also offers many additional services to add value and profit.

In the last 3 years, Ali has worked hard to merge sales lettings and acquisitions for the benefit of the business, and therefore we can now see the differences from both sides.

In the last year, Ali has added over 100k additional revenue to the business through optimisation (quite a task for a 34-year-old business).

He runs a highly optimised branch offering lettings, sales, off-market sales and helping landlords with property investment too, and will be sharing all on this, live for this first-ever 2-day event .
Ali has been running agency branches for around 12 years of his 16 year estate agency career. He opened his first estate agency branch from a total standstill in 2012 and acquired his second just a few years later, overseeing both to maintain a healthy market share and reputation within their towns.

In the last 4 years Ali has had to embrace lettings, and therefore can now see the differences from both sides and runs a highly optimised branch offering lettings, sales, off market sales and helping investor landlords with property investment too. 

As a current Director of Concentric Sales & Lettings, Wolverhampton, Ali specifically runs the front sales office of the operation where he and his team are fully focused on new business. 

Meet Your Expert Coach - Ali Durrant

£297 + VAT
Delivered Virtually - April 23rd - 24th 2024
  • 10am - 4pm
  • ​How to maintain and win high-fee instructions
  • ​How to take on and convert “Off-market” instructions
  • ​Sales Progression and how to handle fall out
During This Workshop We Will Cover:
  • What Notice Periods should you be using now?
  • ​The Immigration act, are you up to date? 
  • ​Breathing space and how this affects you?
  • ​MEES, are your properties ready, and what can you do to help?

Are you ready, are you prepared?


    We recognise that this is an emerging and rapidly evolving situation. Should circumstances or risk factors change, we will re-evaluate — always with your health, safety and well-being in mind. Therefore any ticket purchased for any live events, during the pandemic, we offer that in the event of you being unable to attend, or the event having to be postponed, we will be Live Streaming the event into a dedicated Facebook group for to join for a 48 hour period where you can either watch the event as its taking place, or view the recording within the time period. If you notify us within 7 days of the event starting that you won’t be able to attend, we will offer you an alternative ticket to attend the same or similar event within the next 12 months.

    Contact us:
    Call us: 01902 420762 
    Property Agents Circle Ltd
    Company Number: 07110051
    Company Registered Address: 7 Newton Court, Pendeford Business Park, Wolverhampton WV9 5HB